'KBC Autolease supplies 5,500 companies with cars. The end users receive a car and their employer decides which extra services they can make use of: maintenance and repair, breakdown assistance, insurance, fuel card, winter tyres, etc. That is our core business,' says Koen Cnapelinckx, Business Architect at KBC Autolease. 'But in recent years, the lease car has come under pressure. If we want to continue to play an important role in society, we need to look beyond the car. So, we are focusing on greening our car fleet with specific services for electric cars, and we are also explicitly focusing on bicycle leasing and multi-mobility.'
'We try to steer our customers' employees to the best option for their travel. Diesel cars are still possible, but not always the most suitable option. The car remains important, but perhaps not in all circumstances. Olympus can then serve as a solution. With the Olympus platform, we offer our customers a management portal which enables them to configure all their employees individually. The employer can choose from a wide range of mobility solutions and how these are made available to the employees. Solutions include train tickets, tickets for De Lijn and sharing schemes such as Cambio, Bluebike or Velo in Antwerp. The monthly or annual budget is also clearly displayed via the portal. In addition, the end user can easily travel thanks to the user-friendly Olympus app.
Initially, KBC Autolease rolled out the app to its own sales staff. 'These are people who, by definition, are focused on cars. All 45 of them received a transportation subscription and a budget of 100 euros per month. Simply by providing such an app, half of them already used it at least once a week for their business travel. Then we started marketing Olympus.