Developing and providing certain services​

KBC has a legitimate interest to support IT infrastructure, improve processes, coach staff and improve services. This includes:  

• Evaluating, simplifying, testing and improving processes and the website, such as by using information from cookies (e.g., preference settings and click and browsing behaviour on our website) to follow up on a simulation left uncompleted, statistics or a satisfaction survey 
• Evaluating and improving processes, such as complaints management, based on data relating to complaints   
• Training and coaching employees, for example by recording telephone calls 
• Improve processes such as:
  • Consulting the Central Individual Credit Register for the provision of a private loan 
  • Gauging your knowledge and experience in relation to investments with a view to protecting investors (MiFID) 
  • Making calculations to supply a correct property estimate 
• We may process personal data in connection with the development, training and deployment of artificial intelligence (AI) systems or other innovative technologies for the various purposes described in this data protection statement. For example, AI can be used to achieve operational efficiency or automate decision-making processes.  

You can find the pdf copy of the KBC Privacy Statement here.